White-label

WordPress build for an agency

Anonymous white-label case study: a marketing website implemented from Figma into custom WordPress.

  • Agency
  • Front-end + WordPress
  • 2025

Context

This project was delivered as a subcontractor for an agency. The design was approved, but the implementation still required precision, editable sections and code that would not become a maintenance tax a month later.

Scope

  • front-end implementation based on Figma,
  • custom WordPress theme development,
  • Gutenberg sections for editors,
  • responsive refinement and UI polish,
  • QA rounds and final fixes.

Main challenge

Challenge

The project contained many sections with non-standard spacing and different design behavior between desktop and mobile. It had to stay faithful to the design without turning the codebase into a maze.

Delivered result

The website was split into reusable sections that remained safe for content editing. At the same time, the premium feel of the design was preserved: spacing rhythm, type hierarchy and detail control.

Outcome
A custom WordPress theme ready for safe client handoff and future iterations.
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